Brand plays a vital role in keeping your business and its offerings distinct by giving it a unique identity in the marketplace. The key to influence the customers is the way you portray your product or service to the public, which makes them buy or connect with your business or the products and services that[…]
Filing a trademark application is a complex process that requires a detailed legal understanding. However, if somebody opts for a Federal Trademark Registration, then he or she can do it on their own. The USPTO website allows an individual to take help of a free tool named Trademark Electronic Search System (TESS) through which applicants can file[…]
The Trademark Electronic Search System (TESS) is a database of every trademark that one registers or applies for. Each record in it includes many important elements of the mark. Each element is a searchable piece of information. The trademark electronic search system allows you to find any marks that have common elements. It contains the[…]
Although the terms trade name and trademark may sound likewise, yet they are different under the law and offer different protection. One of the complex lines that you come across is, ‘it is not necessary to hold a trademark on a trade name; however you can apply for one’. Also, you might have come across[…]
“Likelihood of confusion” in trademarks is decided by various factors, of which the most important ones are similarity of the marks themselves and relatedness of the goods or services covered by the marks. The similarity factor considers appearance, sound, and meaning of the marks. Relatedness denotes whether the goods or services are the same, similar,[…]
If you look at the latest trademark filing trends, the number of trademark registrations has increased significantly. We can’t ignore the fact that it’s going to increase in the coming year. India is a developing country; every year many small businesses open and start their operations. However, due to a lack of awareness, they prefer[…]
Trademark Classes are when Goods and Services are categorized into different classes. This categorization is while filing Trademark application. Generally, the classification of trademarks that we follow is the Nice Classification. “The Nice Classification (NCL), established by the Nice Agreement (1957), is an international classification of goods and services applied for the registration of marks. […]
Intellectual property rights (IPR) are of extreme significance for individual innovators as well as prominent companies. Trademark is one such IPR that helps businesses to establish the uniqueness of their goods and services. However, before filing for a trademark, companies need to determine its novelty in the region of interest. That’s where the role of[…]
Filing a trademark with USPTO is a process where an individual files a trademark application with a patent and trademark office such as the United States Patent and Trademark Office (USPTO). Filing a trademark with USPTO does not necessarily mean that the mark can be registered. A USPTO trademark examiner conducts searches from his/her point[…]
Monitoring is an imperative step in preserving what we value. For instance, homeowners secure their houses with cameras and banks monitor credit cards to prevent fraud. Similarly, when a company owns a registered trademark, monitoring it to prevent its unauthorized use by other businesses is indispensable. Trademark monitoring protects brand reputation in several ways, including[…]
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