likelihood-of-confusion

Trademark Practices: How to Identify ‘Likelihood of Confusion’ Stated in USPTO Rules

When an applicant files for a trademark, the United States Patent and Trademark Office (USPTO) can refuse its registration based on multiple grounds. One such condition is the ‘likelihood of confusion’, which can prevail between the new mark and the ones previously registered or pending with the USPTO. Therefore, this article brings forth certain factors[…]

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