trademark-monitoring-strategies-for-businesses

How to Conduct Trademark Monitoring Strategies for Your Business

Early detection of trademarks and monitoring is crucial. It is much easier for companies to defend their rights to trademarks when a trademark infringement is found out. Being aware of the trademark is vital to be able to identify this. It is vital to be able to identify the trademark early to identify and monitor at-risk brands or[…]

Color Trademarks in India: Everything You Need To Know

A trademark is a clearly recognized design, phrase, symbol, slogan, or word with the ability to distinguish the products or services of a brand from those offered by other sources. A brand’s trademark can be found on : Label Packaging Advertisements Voucher Apart from the conventional trademarks (symbol, logo, phrase), there are a couple of[…]

10 Most Weird & Unique Trademarks You Won’t Believe Exist

Can you believe that a smell can be someone’s intellectual property giving them exclusive rights to the scent? Did you know that you can own a sound, gesture or color? Well, it is true, but there are countless examples of unique trademarks (smells, sounds, shapes, and colors). This blog lists the 10 weirdest yet unique[…]

complete-process-of-trademark-assignment-in-india

Complete Process of Trademark Assignment in India

In recent years, trademark registration in India has seen a huge boom. During the past 4 years, the number of trademarks registered in India were equal to the past 75 years. Until 2015, India had approximately 11.9 lakh trademarks. While in 2020, registered trademark in India jumped to a humungous 23.52 lakh trademarks, am enormous[…]

key-parameters-to-perform-usa-trademark-search

Key Parameters to Perform USA Trademark Search

Generally, if you run a USA trademark search using the USPTO website and no results appeared, your desired trademark is good to be used. This is a common notion held by clients. However, this practice is not foolproof. A mere absence of an exact hit for the desired trademark does not ensure that the particular[…]

what-are-sound-marks

Sound Marks: Registration, Benefits, Examples

I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]

certification-marks-how-to-get-one-for-your-products

Certification Marks: How to Get One for Your Products?

Let us imagine a situation. You go to a grocery store to buy a bottle of jam. The store has 2 brands of jam as options. One of them has normal branding, nothing striking. And the other one has a nice aesthetic branding and a certification trademark. The packaging shows the certification mark and guarantees[…]

top-10-most-valuable-brands-of-2022
the-ultimate-guide-to-trademarks-in-2022

A-Z Guide to Trademarks in 2022

“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]

how-to-prove-the-use-of-trademark

How to Prove The Use of a Trademark?

“To become the king of your business, you must register your trademark.” Well, nothing else can answer the questions like “why should I register a trademark?” or “Are trademarks really that important for my brand?” YES, trademarks are the game-changer for your business, whether it is a product-oriented or service-oriented business, local, national, or international.[…]

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