A brand is the livelihood of a business. To run a business, one needs to have a strong brand name and reputation associated with the business and its products and services. A brand makes your business recognizable in the market and builds the company’s reputation. Ultimately, it will help you to make a connection with[…]
“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]
“To become the king of your business, you must register your trademark.” Well, nothing else can answer the questions like “why should I register a trademark?” or “Are trademarks really that important for my brand?” YES, trademarks are the game-changer for your business, whether it is a product-oriented or service-oriented business, local, national, or international.[…]
Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes; right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]
The short answer is NO; you cannot trademark a QR code on its own. But there is another route through which you can do the same. Continue reading to know how QR codes can be trademarked. Are you a business owner using Quick Response (QR) codes for providing services to your customers. If yes, the[…]
As IP workload increases, it is getting difficult for IP attorneys, law firms, and even individual IP professionals to manage end-to-end IP activities for their clients. Due to the significance of these activities for IP firms and professionals, the need for virtual paralegals is at an all-time high. This article discusses “what is a virtual[…]
Nowadays as market competition is rising, the trademark has become the most important marketing tool for brands to position their company strategically in the market. As the trademark acts as an identity marker, it helps the customers to distinguish between various brands and choose the right fit. Due to its immense importance, most companies are[…]
This article provides a complete guide to Madrid protocol, its members, database, registration process, registration fees, and advantages. Why Trademark is the Strongest Asset for Your Brand? Having a unique trademark will not only differentiate your brand from market competitors but also facilitate effective marketing. A trademark is the soul of branding strategy as it[…]
A trademark is a symbol that works as a brand identifier for a company’s products and services. Companies use their trademark to distinguish their unique products or services to gain exclusive trademark rights. It also provides legal protection against imitation, dilution, infringement; and saves companies from revenue loss. But, while a trademark is a symbol[…]
To be successful in business, you must send the right message and cultivate the right image. If your items or services are difficult to spot among the crowd, the customers will not be able to retain your brand. Thus, the ability to detect, keep, and remember is a must when it comes to making a[…]