the-complete-guide-to-trade-dress

OMG! The Complete Guide to Trade Dress is Here

Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes; right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]