I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]
A brand is the livelihood of a business. To run a business, one needs to have a strong brand name and reputation associated with the business and its products and services. A brand makes your business recognizable in the market and builds the company’s reputation. Ultimately, it will help you to make a connection with[…]
“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]
Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes, right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]
Here is what you can do if someone else is using your trademark: Read the article to know the procedure and conditions for infringing someone using a trademarked name without permission. Let us get started. But before that, do you want to know how to find if your business name is already trademarked by someone?[…]
WHAT IS A TRADEMARK KNOCKOUT SEARCH? The U. S. Patent and Trademark Office registers around 2.7 million trademarks each year. Moreover, it also grants approximately 4 lakh new registrations per year. The race for getting a trademark was at an all-time high during the past two years during the Covid-19 pandemic. In 2020, the USPTO received around 7.4[…]
As IP workload increases, it is getting difficult for IP attorneys, law firms, and even individual IP professionals to manage end-to-end IP activities for their clients. Due to the significance of these activities for IP firms and professionals, the need for virtual paralegals is at an all-time high. This article discusses “what is a virtual[…]
Nowadays as market competition is rising, the trademark has become the most important marketing tool for brands to position their company strategically in the market. As the trademark acts as an identity marker, it helps the customers to distinguish between various brands and choose the right fit. Due to its immense importance, most companies are[…]
In an increasingly globalized economy, businesses are constantly seeking efficient ways to protect their intellectual property across borders. Trademarks, as crucial brand assets, demand global protection to prevent unauthorized use and infringement in international markets. One of the most effective tools for achieving this is the Madrid Protocol. This blog explains what is the Madrid[…]
Building a brand starts with choosing a perfect business name. The name should convey your brand’s message in the easiest yet most effective way to the audience. But before you officially register your company or file for trademark registration of your business name, you need to find out “Is my business name taken?” If you[…]
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