A brand is the livelihood of a business.
To run a business, one needs to have a strong brand name and reputation associated with the business and its products and services. A brand makes your business recognizable in the market and builds the company’s reputation. Ultimately, it will help you to make a connection with the customers. Almost all of the names in the top 10 brands in 2022 list have a strong brand identity, registered trademark, and global presence.
However, as easy as it may initially seem, branding is not an easy task. Companies spend tons of money and invest years of hard work to build their brand.
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What Is a Brand In A Business?
For a business, its brand is its identity. E.g., while IBM Inc. is the company name, its common brand name is IBM. That’s the name based on which most people recognize IBM as a hyper-scaler company. A company with a clear branding strategy and strong brand image will always beat a company that does not know who they are and how their customers want to be perceived. We call such companies to be going through an identity crisis. Neither do they have a positive reputation in the market, nor do people want to connect with them.
What Makes A Brand A Brand?
These 3 things make a brand:
- What is being seen by consumers (brand’s trademark, logo, advertisements, etc.)
- What is being heard (positive or negative reviews, appreciation or lawsuits)
- The customer experience (quality of products and services)
What Makes A Brand A Good Brand?
- Crystal clear idea of their products & services
- Know the target consumer base
- Convey brand’s message to consumers
- Have a trademarked logo or name
Is A Logo A Brand?
No, a logo is a small component of a brand. While a logo is a graphic way of telling the brand’s story, many more components such as promises, performance, quality apart from the logo make a brand.
Also, a brand whose logo has a simple and catchy design that clearly communicates its message and identity is considered a strong logo. The only way to ensure that no one else uses a similar logo and sells similar products & services is by trademarking your logo. No matter where your brand and company is located, there are high chances that someone will try to use/infringe upon your brand’s identity by using similar logos or names. You can prevent it by trademarking your brand name and logo.
Now, let us see the top 10 brands in 2022 globally.
Top 10 Brands in 2022 in the World
- Samsung Group
- Industrial and Commercial Bank of China Ltd.
Let us see them one by one.
Verizon is undoubtedly one of the biggest brands in the world and the 10th in the list of top 10 brands in 2022. It is an American wireless network operator that operated as a separate division of Verizon Communications in the past beneath the name of Verizon Wireless. As of March 15, 2022, its net worth is USD 222.65 billion. Moreover, their gross profit for the last quarter of 2021 was $19.071 B. With passing years, Verizon continues to climb the list of top valuable brands in the world.
It takes so much investment to become the 9th most valuable brand in the world. Huawei has always given immense importance to after-sales services and improved user experience. Moreover, its comprehensive brand promotion strategy and clear brand positioning are two significant factors for Huawei to expand its market base successfully.
Huawei’s net worth is assumed to be near USD 1.59 million, and the revenue for the past year is expected to be around USD 99.48 billion.
8. Industrial and Commercial Bank of China Limited
ICBC is a multinational bank in China holding the 8th most valuable brand in our list of the top 10 brands in 2022. The bank was founded on January 1 in 1984 as a limited company.
In terms of total assets, ICBC has been the largest bank in the world during the past few years. Moreover, it was also at First Spot in The Banker’s Top 1000 World Banks ranking every year from 2012-2019. Also, ICBC secured the first rank in the Forbes Global 2000 list of the world’s biggest public companies. As per estimates, the net worth of the Industrial & Commercial Bank of China is $208.5 billion.
We all know Facebook; most of us have used it at least once in our lives. Facebook is one of the most famous social media platforms and valuable brands globally. Facebook is ranked as the 7th most valuable brand in the world. It is an American online social media platform and social networking service provider owned by Meta Platforms. Meta builds technologies that assist people in connecting, finding communities, and growing businesses. In 2004 when Facebook was launched, it distorted the way people connected and became a pioneer in the social media world. Apps such as Messenger, Instagram, and Whatsapp are supplementary app services that empower billions worldwide.
Facebook’s net worth will be USD 545 billion in 2022. According to Kantar brands list in 2021, Facebook was the 6th most valuable brand in the world. Now, as Meta moves beyond 2D screens and embraces immersive experiences similar to augmented and virtual reality, its net worth and overall brand value will quadruple in the near future.
6. Samsung Group
Samsung, the only brand from South Korea on the list, is the 6th most valuable brand around the world. The company is involved in the manufacturing & selling of electronics and computer peripherals. Samsung’s net worth is assumed to be $200 billion in 221.
Moreover, Samsung Electronics broke both its quarterly and annual records for revenue in the fourth quarter of 2021, making 13.87 trillion won/USD 11.5 billion and a profit of around USD 63.6 billion in 3 months. It was also on the 8th spot in the Forbes most valuable brands of 2021 list.
Walmart is the 5th most valuable brand in the list of top 10 brands in 2022. It is the largest company in terms of revenue in the world. Walmart Inc is an American multinational retail corporation that controls a chain of departmental supermarket stores and grocery stores. The brand was started by Sam Walton in 1962 and later incorporated under Delaware General Corporation law. As per the Fortune Global 500 list of 2020, its total revenue was USD 548.743 billion. Moreover, it is also the largest private employer globally, with 2.2 million employees.
Microsoft is the 4th most valuable brand in the world, and it also secured its spot in the Kantar brands list and Forbes’ most valuable brand list of 2021. It is an American multinational technology corporation specializing in computer software, consumer electronics, personal computers, and other related services. Its most excellent-known software products are the Microsoft Windows line of operating systems, the MS Office Suite, And the Internet Explorer and Edge web browsers.
As reported in March 2022, its net worth is USD 220 billion. Moreover, Microsoft marked revenue growth of around 20% last year, taking its revenue to USD 51.7 billion.
In the list of top 10 brands in 2022, Google comes at 3rd spot. Google is one of the most popular and valuable brands in the world. Google LLC is an American multinational technology company that focuses on providing Internet-based services and products. Some of these famous products & services from Google are Google Search Engine, Google Analytics, etc.
Google’s net worth is around $1745 billion in March 2022. Google LLC is one of the world’s highest used search engines. As the company spread its branches in more domains, it has also started providing smartphones such as Google Pixel and many more smart devices.
Also, ad revenue is a crucial source for google revenue. While Google’s ad revenue in 2022 will be 10% more than 2021, it will rise by 9.5% in 2023, hitting around $66.47 billion.
Amazon is the 2nd most famous and valuable brand in the world. While the Kantar brands 2021 list ranked it 1st, Amazon made it to number 4 in the Forbes’ most valuable brands 2021 list. Amazon Inc. is an American multinational technology company indulged in the marketplace, e-commerce, and digital streaming services.
As of now, Amazon’s net worth is USD 1401 billion or USD1.4 trillion. As per forecasts, Amazon’s retail e-commerce sales will reach USD 729.7 billion this year.
Apple will be the topmost valuable brand in the world in 2022, making it the first spot. The Forbes list of 2021 ranked it number one, and Kantar brands 2021 list gave it 2nd spot. Like Google and Amazon, Apple Inc. is also an American multinational technology company focusing on consumer electronics, software, and online services. Apple is the 4th largest personal computer vendor by unit sales and 2nd largest mobile phone manufacturer.
Apple’s Net worth in 2022 was around USD 2.66 Trillion, making it the only brand to touch the $3 trillion mark. In January this year, Apple published its financial data for its fiscal year 2022. The company reported all-time high revenue of USD 123.9 billion, which is higher by 11%.
How is a Trademark Different From a brand?
Trademark is a registered logo, name, phrase, word, or sound that distinguishes a company’s products and services from others. A brand is the public name of a company under which it offers its goods and services.
While a brand name is not a legal name, just a name given by the business owner, on the other hand, a trademark is a legally registered name or logo that prevents someone else from using your trademark.
Why Is Trademark Important For Every Brand?
A brand without a trademark? Nah, not good. The brand must have a registered trademark for it to stay relevant in the market.
A trademark will help your brand:
- Registering a trademark will prevent competitors from infringing upon your trademark.
- Trademarks help in brand recognition and grant security to the brand.
- Registering a trademark will prevent competitors from infringing upon your trademark.
What is the #1 Brand in the World?
Apple tops the list of top 10 brands in 2022 with a record valuation of more than USD 355 billion. It is a multinational company based in Cupertino, California, that creates famous digital gadgets as well as Macs, iPods, iPhones, and iPads.
Steve Jobs and Steve Wozniak 1975 founded Apple. Its 2nd product, the Apple II, was the first personal computer that accomplished mad market success. The Macintosh, released in 1984, introduced the up-to-date graphical user interface to the mainstream. After its board ousted Steve Jobs from the company in 1985, the company moved up rapidly in terms of revenue and net worth.
Which is the Richest Fashion Brand?
Louis Vuitton is one of the richest and most luxurious fashion brands in the world, and it sells products such as leather goods, handbags, trunks, shoes, watches, and accessories. Now, LV is also forging into the exclusive and excellent quality clothing category. LV products leave every other competitor in the dust; the credit goes to their products’ timelessness and top-notch quality.
So, Ready to Take Your Brand to The Next Level With A Trademark?
Whether you have a small business or startup, or company, a trademark is for all. Therefore, to ensure you avail the plethora of trademark rights under national trademark laws, it is crucial that you register your trademark.
We Can Help!
TMReady is the one-stop solution for all trademark needs, whether trademark search, docketing services, or registration. We provide all the trademark-related services at affordable prices in many countries. Want to know more about our services and pricing? Visit Us Here
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