Viewing the fact that trademark infringement is a costly affair, it is prudent to ensure right at the beginning that you are investing in safe mark and hence comes the importance of a comprehensive, reliable and full trademark search that can give you valuable insight about the mark you are intending to file. Though it[…]
As a trademark owner, it’s important for companies to do trademark monitoring of their marks throughout the year and round the clock. Many times clients say that they are witnessing a sharp decline in their overall sale and they start restructuring and reorganizing their sales channel. However, as an informed business owner, we must agree[…]
What is a Trademark? A trademark is a unique expression that a business can use to distinguish their business’ goods or services from those of other traders. The term ‘Trademark’ is a broad term that encompasses word, slogan, photograph, logo, graphic, color combination, sound or even smell. Once assigned, the concerned party can enjoy the[…]
If you are a professionally active company with ambitions, it is important to protect your brand throughout the year and round the clock. And here comes the importance of trademark monitoring where we keep a vigilant eye on the market to assess whether our marks (Trademarks, Tradenames & other IPs) are being misused by any[…]
Doing a Phonetic Search of a trademark is something that should be of top priority when you are serious about protecting your brand. If left unattempted and unaddressed you may be flirting with your financial investment and hence it is important to ensure right at the beginning that your mark is phonetically not similar to[…]
Why conduct a trademark search? If this is something you are wondering about, then you are at the right place. This article will help you understand why it is necessary to conduct a trademark search. You may think of starting a new business. Moreover, irrespective of the nature of the business (product based or service[…]
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