full_trademark_search

How to Do a Full Trademark Search?

What is a Trademark Search? Before you commit your hard earned money and valuable resources to a mark, it is important to do a full trademark search. A full trademark search can help ensure your business or product name is available. In an era wherein every now and then you can find litigation related to[…]

phonetic search

Why is phonetic search important when conducting a trademark search?

Doing a Phonetic Search of trademark is something that should be of top priority when you are serious about protecting your brand. If left unattempted and unaddressed you may be flirting with your financial investment and hence it is important to ensure right at the beginning that your mark is phonetically not similar to any[…]