Trademark Search: Why is it so Important for your business?

Prior to filing a trademark application, a simple question is asked, “Have you conducted a trademark search?” We know that this is the basic question, each company or an agent asks, but the point is that it is highly and equally important to know that your trademark is not confusingly similar to the other exiting[…]

Trademark Monitoring: A Useful Tool for Individual Trademarks

With major changes taking place and a new milestone achieved every day, trademark monitoring is essential as trademarks are the centrality of any brand. The reason that the trademarks are so important is that they provide a better position or stance in a lawsuit and cuts a large section of an obstacle-free profitable market by[…]