A brand is the livelihood of a business. To run a business, one needs to have a strong brand name and reputation associated with the business and its products and services. A brand makes your business recognizable in the market and builds the company’s reputation. Ultimately, it will help you to make a connection with[…]
“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]
“To become the king of your business, you must register your trademark.” Well, nothing else can answer the questions like “why should I register a trademark?” or “Are trademarks really that important for my brand?” YES, trademarks are the game-changer for your business, whether it is a product-oriented or service-oriented business, local, national, or international.[…]
Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes; right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]
Here is what you can do if someone else is using your trademark: File a Civil lawsuit Prove the trademark infringement Get the infringer to stop using the mark, selling the products under the mark Get monetary relief. Read the article to know the procedure and conditions for infringing someone using a trademarked name without[…]
WHAT IS A TRADEMARK KNOCKOUT SEARCH? The U. S. Patent and Trademark Office registers around 2.7 million trademarks each year. Moreover, it also grants approximately 4 lakh new registrations per year. The race for getting a trademark was at an all-time high during the past two years during the Covid-19 pandemic. In 2020, the USPTO received around 7.4[…]
As IP workload increases, it is getting difficult for IP attorneys, law firms, and even individual IP professionals to manage end-to-end IP activities for their clients. Due to the significance of these activities for IP firms and professionals, the need for virtual paralegals is at an all-time high. This article discusses “what is a virtual[…]
This article provides a complete guide to Madrid protocol, its members, database, registration process, registration fees, and advantages. Why Trademark is the Strongest Asset for Your Brand? Having a unique trademark will not only differentiate your brand from market competitors but also facilitate effective marketing. A trademark is the soul of branding strategy as it[…]
According to a report released by World Intellectual Property Office (WIPO), a massive number of people around the world filed 13.4 million trademark applications in 2020. Even the Covid-19 pandemic and lockdowns seem to have no major impact on the rising interest in intellectual property. Out of all the intellectual property forms, a trademark has been of[…]
A trademark is a symbol that works as a brand identifier for a company’s products and services. Companies use their trademark to distinguish their unique products or services to gain exclusive trademark rights. It also provides legal protection against imitation, dilution, infringement; and saves companies from revenue loss. But, while a trademark is a symbol[…]