Let us imagine a situation. You go to a grocery store to buy a bottle of jam. The store has 2 brands of jam as options. One of them has normal branding, nothing striking. And the other one has a nice aesthetic branding and a certification trademark. The packaging shows the certification mark and guarantees[…]
“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]
“To become the king of your business, you must register your trademark.” Well, nothing else can answer the questions like “why should I register a trademark?” or “Are trademarks really that important for my brand?” YES, trademarks are the game-changer for your business, whether it is a product-oriented or service-oriented business, local, national, or international.[…]
Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes, right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]
Here is what you can do if someone else is using your trademark: Read the article to know the procedure and conditions for infringing someone using a trademarked name without permission. Let us get started. But before that, do you want to know how to find if your business name is already trademarked by someone?[…]
As IP workload increases, it is getting difficult for IP attorneys, law firms, and even individual IP professionals to manage end-to-end IP activities for their clients. Due to the significance of these activities for IP firms and professionals, the need for virtual paralegals is at an all-time high. This article discusses “what is a virtual[…]
In an increasingly globalized economy, businesses are constantly seeking efficient ways to protect their intellectual property across borders. Trademarks, as crucial brand assets, demand global protection to prevent unauthorized use and infringement in international markets. One of the most effective tools for achieving this is the Madrid Protocol. This blog explains what is the Madrid[…]
According to a report released by World Intellectual Property Office (WIPO), a massive number of people around the world filed 13.4 million trademark applications in 2020. Even the Covid-19 pandemic and lockdowns seem to have no major impact on the rising interest in intellectual property. Out of all the intellectual property forms, a trademark has been of[…]
Trademarks protect words, logos, or symbols that distinguish a brand’s goods or services from others. However, not all elements of a trademark are granted exclusive rights, this is where trademark disclaimers come in. Disclaimers clarify which parts of a mark aren’t protected, helping to avoid legal issues and registration refusals. For brand owners and applicants,[…]
The article is a complete guide to the trademarks in the USA that is essential for every business owner. This comprehensive guide will cover everything you need to know about trademark registration, trademark, filing, how to file your trademark, and trademark search. You can own a brand name as well as other trademark rights, including[…]
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