After trademarking motions and sounds, it is now time for scents or smell marks to get a unique trademark of their own. YES! While it sounds amazing to trademark a unique smell, the process is much more complicated. Let us see what olfactory marks are, why they are beneficial, and how to register them. Let[…]
I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]
Table of Contents Introduction to Cybersquatting What is Cybersquatting and its examples? Cybersquatting Examples When Is Cybersquatting Illegal? What Are The Types of Cybersquatting? How Can You Take Action Against Cybersquatting? Introduction to Cybersquatting The World Intellectual Property Organization (WIPO) dealt with 3,400 cases of cybersquatting between January and October 2020. The incidents of cybersquatting[…]
Let us imagine a situation. You go to a grocery store to buy a bottle of jam. The store has 2 brands of jam as options. One of them has normal branding, nothing striking. And the other one has a nice aesthetic branding and a certification trademark. The packaging shows the certification mark and guarantees[…]
As the global economies progress faster than ever, businesses are also keeping up with the rising competition. As a result, many businesses and companies are shifting to motion trademarks to build a unique identity and beat the competition. The trend towards motion trademarks in India, USA, EU, etc., has increased quite a lot during the[…]
A brand is the livelihood of a business. To run a business, one needs to have a strong brand name and reputation associated with the business and its products and services. A brand makes your business recognizable in the market and builds the company’s reputation. Ultimately, it will help you to make a connection with[…]
“A company’s trademark provides intangible value towards its success.” Trademarks are undoubtedly the ultimate game changers for your brand/company/startup. With the right trademark, you can take your venture to new heights of success. Along with making a unique image of your brand in the market, trademarks also help customers retain your brand’s name via your[…]
“Getting a trademark registration certificate takes months; losing it does not.” So, How to avoid loss of Trademark? Let us see What? Is it possible to lose a trademark even after its registration? Yes, it is very much possible even after you have a trademark registration certificate by USPTO. While the trademark registration certificate indeed[…]
“To become the king of your business, you must register your trademark.” Well, nothing else can answer the questions like “why should I register a trademark?” or “Are trademarks really that important for my brand?” YES, trademarks are the game-changer for your business, whether it is a product-oriented or service-oriented business, local, national, or international.[…]
Can you look at a hot chocolate mug and identify whether or not it is from Starbucks? Yes, right? Congrats, you just learned what trade dress in layman’s terms means. It is the various elements of a brand that differentiates it from others. WIPO considers trade dress along with symbols, sounds, visual images, etc. to[…]
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