Success in business depends largely on sending the right message and cultivating a strong, memorable image. If your products or services get lost in the crowd, customers will struggle to recall your brand.This is largely because people tend to trust and prefer what feels familiar. As a result, companies invest millions of dollars into creating[…]
Can you believe that a smell can be someone’s intellectual property giving them exclusive rights to the scent? Did you know that you can own a sound, gesture or color? Well, it is true, but there are countless examples of unique trademarks (smells, sounds, shapes, and colors). This blog lists the 10 weirdest yet unique[…]
An average consumer has an attention span of 8 seconds. How do you get your brand noticed in those 8 seconds? BY AN ATTENTION-GRABBING LOGO. And how do you make sure that your brand’s logo is safe and secure? BY TRADEMARKING YOUR BRAND’S LOGO. Brand, Logo & Trademark: The Trivial Connection Your brand is important[…]
Wait! Before you move on to the trademark registration process, make sure your trademark is not remotely close to one of the prohibited trademarks. This blog will specifically talk about prohibited trademarks in India. Prohibited Trademarks In India Indian trademark laws prohibit some specific trademarks from registration based on 2 criteria: Under section 9 and[…]
You must have eaten at McDonald’s or enjoyed their takeaway meals at least once in your life. But did you know that the name “McDonald’s” is actually registered as a service mark? If you are confused, thinking, “Hmm, I always thought McDonald’s will be a product trademark as they sell food products.” Yes, they do,[…]
Are you afraid of your trademark being stolen? Well, you should be because the cases of trademark infringement are on a rise these days. Trademarks are important business assets that protect business identity from competitors. Trademark infringement is quite common especially for famous marks. Moreover, sometimes it even escapes the prism of legal prosecution. Infringement[…]
In recent years, trademark registration in India has seen a huge boom. During the past 4 years, the number of trademarks registered in India were equal to the past 75 years. Until 2015, India had approximately 11.9 lakh trademarks. While in 2020, registered trademark in India jumped to a humungous 23.52 lakh trademarks, am enormous[…]
Anyone who plan to register a trademark in England, Wales, Scotland, or Northern Ireland have this question, how do I check if a trademark is registered in the UK? The answer is simple, perform a UK trademark search. How do trademarks work in the UK? A trademark is a symbol that enables the customers to[…]
Generally, if you run a USA trademark search using the USPTO website and no results appeared, your desired trademark is good to be used. This is a common notion held by clients. However, this practice is not foolproof. A mere absence of an exact hit for the desired trademark does not ensure that the particular[…]
I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]
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