A trademark (mark) is a word, phrase, or symbol that distinguishes a company’s products from the products of others. Sometimes, mark protection can also extend beyond words and symbols to include other product aspects such as packaging and color. Registration of a trademark provides exclusive rights to the owner to use the marks for their[…]
It may be more difficult than you think to come up with a business name. If you choose a name that is too similar to that of another firm, you risk trademark infringement. Trademarks aren’t simply for the name of a company. Trademark infringement occurs when a company uses another company’s name, logo, or domain name[…]
Every company that plans to establish its business emphasizes creating a brand image for its customer. It is through the brand image that people connect, identify and differentiate their product or services from others. To build this identity, organizations must register their trademark as it helps them to enforce their legal rights upon violation. The[…]
Companies and individuals often face legal challenges following the launch of their goods and services. This is because a third party may claim ‘mark infringement’. Besides, a conflict may arise due to a previously registered mark or mark application. Thus, it is crucial to carry out effective trademark searches in the jurisdiction where the business[…]
A trademark (mark) search is a crucial first step before applying for mark protection in a specific jurisdiction. Moreover, carrying out exhaustive searches helps in ensuring that the proposed mark is not already in use by another entity. Further, among the various types of trademark searches, trademark variation searches are one of the most important[…]
To conduct global trademark searches is an indispensable step for every company that eyes the international market for product launches. This step is vital for introducing infringement-free products, which may otherwise result in legal disputes. However, many companies may not leverage to conduct global trademark searches because of the high costs and turnaround time involved.[…]
Trademark is one of those important intellectual assets that can help businesses establish their own identity and recognition in the market. Thus, it is important for business owners and entrepreneurs to make a clear-cut plan about how to brand their products and how should they go about filing their trademarks. Like patents, trademarks should also[…]
There are times when you can face serious opposition for your mark, even after registering it. It happens when you have not performed a good trademark search before finalizing it. Alternatively, you ignored the fact that your trademark still needs an efficient watch. Here comes, the only reason why you need an excellent trademark watch[…]
Brand plays a vital role in keeping your business and its offerings distinct by giving it a unique identity in the marketplace. The key to influence the customers is the way you portray your product or service to the public, which makes them buy or connect with your business or the products and services that[…]
Filing a trademark application is a complex process that requires a detailed legal understanding. However, if somebody opts for a Federal Trademark Registration, then he or she can do it on their own. The USPTO website allows an individual to take help of a free tool named Trademark Electronic Search System (TESS) through which applicants can file[…]
"*" indicates required fields
