To conduct global trademark searches is an indispensable step for every company that eyes the international market for product launches. This step is vital for introducing infringement-free products, which may otherwise result in legal disputes. However, many companies may not leverage to conduct global trademark searches because of the high costs and turnaround time involved.[…]
Trademark is one of those important intellectual assets that can help businesses establish their own identity and recognition in the market. Thus, it is important for business owners and entrepreneurs to make a clear-cut plan about how to brand their products and how should they go about filing their trademarks. Like patents, trademarks should also[…]
There are times when you can face serious opposition for your mark, even after registering it. It happens when you have not performed a good trademark search before finalizing it. Alternatively, you ignored the fact that your trademark still needs an efficient watch. Here comes, the only reason why you need an excellent trademark watch[…]
Brand plays a vital role in keeping your business and its offerings distinct by giving it a unique identity in the marketplace. The key to influence the customers is the way you portray your product or service to the public, which makes them buy or connect with your business or the products and services that[…]
Filing a trademark application is a complex process that requires a detailed legal understanding. However, if somebody opts for a Federal Trademark Registration, then he or she can do it on their own. The USPTO website allows an individual to take help of a free tool named Trademark Electronic Search System (TESS) through which applicants can file[…]
The Trademark Electronic Search System (TESS) is a database of every trademark that one registers or applies for. Each record in it includes many important elements of the mark. Each element is a searchable piece of information. The trademark electronic search system allows you to find any marks that have common elements. It contains the[…]
Although the terms trade name and trademark may sound likewise, yet they are different under the law and offer different protection. One of the complex lines that you come across is, ‘it is not necessary to hold a trademark on a trade name; however you can apply for one’. Also, you might have come across[…]
“Likelihood of confusion” in trademarks is decided by various factors, of which the most important ones are similarity of the marks themselves and relatedness of the goods or services covered by the marks. The similarity factor considers appearance, sound, and meaning of the marks. Relatedness denotes whether the goods or services are the same, similar,[…]
If you look at the latest trademark filing trends, the number of trademark registrations has increased significantly. We can’t ignore the fact that it’s going to increase in the coming year. India is a developing country; every year many small businesses open and start their operations. However, due to a lack of awareness, they prefer[…]
Trademark Classes are when Goods and Services are categorized into different classes. This categorization is while filing Trademark application. Generally, the classification of trademarks that we follow is the Nice Classification. “The Nice Classification (NCL), established by the Nice Agreement (1957), is an international classification of goods and services applied for the registration of marks. […]
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