Legally? No, you don’t have to trademark your logo. Plenty of businesses get by without doing it. But practically? In many cases, it’s a very smart move. Trademarking gives you legal rights, protects your brand identity, and can save you from some very expensive headaches later. Whether you should file now depends on things like[…]
Can you believe that a smell can be someone’s intellectual property giving them exclusive rights to the scent? Did you know that you can own a sound, gesture or color? Well, it is true, but there are countless examples of unique trademarks (smells, sounds, shapes, and colors). This blog lists the 10 weirdest yet unique[…]
A right business name can make your brand the talk of the town, the same is possible if you choose a wrong one. You must have heard about companies like Adidas, IKEA, HP, Rolls Royce, and Revlon. Do you know the one thing that all these companies share in common? All of them are named[…]
Trademark searches are essential for businesses, both during the pre-launch phase of a product or service and throughout its lifecycle. Trademark disputes can arise from claims of infringement by third parties, which often leads to legal conflicts that could have been avoided through adequate precautionary measures. This article provides a comprehensive guide on how to[…]
In today’s competitive global market, protecting intellectual property (IP) is essential for businesses. Among the different forms of IP, trademarks are vital in shaping brand identity and securing market position. But safeguarding a trademark goes beyond registering it — businesses need to monitor trademark activities to prevent infringement, maintain brand integrity, and protect their reputation.[…]
A trademark isn’t just a logo or a catchy slogan—it’s the core of your brand’s identity. It represents your company’s values, reputation, and uniqueness associated with your product or service. But registering a trademark is only the beginning. To truly protect its value, you need to keep an eye on it constantly. With the rapid[…]
In a world where businesses are growing at an unprecedented rate, maintaining a strong brand identity is becoming increasingly important. A key part of this, is a trademark – a unique symbol that helps your products and services stand out. However, protecting your trademark can be a complex process that demands thorough research and specialized[…]
In today’s fast-paced market, businesses are constantly seeking ways to differentiate their products and attract consumers. One effective strategy involves leveraging distinctive trademarks or original designs, including the unique shape of goods. However, deciding between design protection and trademark protection for such innovations can pose a challenge. In this article, we’ll delve into the nuances[…]
Are you a business owner seeking to safeguard your brand’s identity? How to do a trademark search is an essential step in protecting your Intellectual Property. In today’s dynamic business landscape, where new businesses and trademarks emerge constantly, ensuring the uniqueness of your chosen trademark is crucial. However, the process of conducting a trademark search[…]
As a business owner, one of the most valuable assets you possess is your brand identity. Your brand represents the essence of your company, its products, and services. To protect this identity and maintain its uniqueness in the marketplace, conducting a trademark search is an essential step that should never be overlooked. In this article,[…]
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