Trademarks are the most important brand assets that helping a brand to stand out in the crowd. The importance of trademarks is at an all-time high due to the numerous functions of trademarks in IPR and advertising. In this blog, we will discuss the key functions of trademark. What Is A Trademark? As stated by[…]
To err is human. It is quite normal for a human being to commit some mistakes and the same is true for trademarks as well. Whether you register a trademark yourself or through a trademark attorney or law firm, there is always a possibility of a mistake. It may be a wrong trademark name, logo[…]
Have you heard of the term Intellectual Property? Anything that is an intangible form of creation yet a valuable mind creation is called Intellectual Property. 3 Types of Intellectual Property In this blog, we will focus on everything that you need to know about trademarks. Table of Contents (Click to jump to a particular section)[…]
A contract between two companies to utilize a common name for marketing purposes but without interfering in each other’s businesses is referred to as a coexistence agreement. These agreements are often signed as they only require local use of their trademarks. This means that other businesses that use the same brand will not affect their[…]
If you own a business or company, then you must have thought about getting a trademark for your business. If you have already heard of trademarks, you must be aware of the benefits of a registered trademark and the exclusive trademark rights you get. Not only does it give you a competitive edge and superior[…]
I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]
Table of Contents Introduction to Cybersquatting What is Cybersquatting and its examples? Cybersquatting Examples When Is Cybersquatting Illegal? What Are The Types of Cybersquatting? How Can You Take Action Against Cybersquatting? Introduction to Cybersquatting The World Intellectual Property Organization (WIPO) dealt with 3,400 cases of cybersquatting between January and October 2020. The incidents of cybersquatting[…]
Let us imagine a situation. You go to a grocery store to buy a bottle of jam. The store has 2 brands of jam as options. One of them has normal branding, nothing striking. And the other one has a nice aesthetic branding and a certification trademark. The packaging shows the certification mark and guarantees[…]
Fair use of trademark means using someone else’s registered trademark without permission. The fair use implies a non-commercial purpose, i.e., for a non-legal audience. Learn where fair use is applicable and 4 key factors of fair use. What are trademarks and why they must be protected? Suppose you start a company that sells bicycles. You[…]
Research conducted by the University of North Carolina many years ago revealed that trademark attorneys could boost the likelihood of a trademark application’s success by more than 50%. The reason for this is that, unlike what many online businesses and articles claim, filing a trademark application is a rather complicated legal process. If you own[…]
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