If you own a business or company, then you must have thought about getting a trademark for your business. If you have already heard of trademarks, you must be aware of the benefits of a registered trademark and the exclusive trademark rights you get. Not only does it give you a competitive edge and superior[…]
I am sure you have eaten at McDonalds at least once in your life or maybe just took a happy meal and ate at your comfort place. But have you ever wondered about the McDonalds’ classic “I’m Lovin it” sound? YES, that is an example of sound mark. Can Sound Be A Trademark? If you[…]
Table of Contents Introduction to Cybersquatting What is Cybersquatting and its examples? What is The Purpose Behind Cybersquatting? Cybersquatting Examples When Is Cybersquatting Illegal? What Are The Types of Cybersquatting? How Can You Take Action Against Cybersquatting? Introduction to Cybersquatting The World Intellectual Property Organization (WIPO) dealt with 3,400 cases of cybersquatting between January and[…]
Let us imagine a situation. You go to a grocery store to buy a bottle of jam. The store has 2 brands of jam as options. One of them has normal branding, nothing striking. And the other one has a nice aesthetic branding and a certification trademark. The packaging shows the certification mark and guarantees[…]
Fair use of trademark means using someone else’s registered trademark without permission. The fair use implies a non-commercial purpose, i.e., for a non-legal audience. Learn where fair use is applicable and 4 key factors of fair use. What are trademarks and why they must be protected? Suppose you start a company that sells bicycles. You[…]
Research conducted by the University of North Carolina many years ago revealed that trademark attorneys could boost the likelihood of a trademark application’s success by more than 50%. The reason for this is that, unlike what many online businesses and articles claim, filing a trademark application is a rather complicated legal process. If you own[…]
Nowadays as market competition is rising, the trademark has become the most important marketing tool for brands to position their company strategically in the market. As the trademark acts as an identity marker, it helps the customers to distinguish between various brands and choose the right fit. Due to its immense importance, most companies are[…]
Building a brand starts with choosing a perfect business name. The name should convey your brand’s message in the easiest yet most effective way to the audience. But before you officially register your company or file for trademark registration of your business name, you need to find out “Is my business name taken?” If you[…]
This article provides a complete guide on how to register a trademark in Canada. Why is trademark important for a business? A business or brand or company will be successful only when people can pick their products and services out from the crowd. If you are a business owner or planning to start one, getting[…]
Please note that the names Community Trademark and European Union trademark are used interchangeably as CTM is the former name while EUTM is the new name. What is a Community Trademark? A community trademark (CTM) is a single route to register your trademark in every European Union nation in one go. As registering community trade[…]