As a brand with a logo, it is very important that you get a trademark for logo. In the market, your brand’s first identity is the logo. Hence, it carries a lot of weight in creating an image in the target customer’s head.
Therefore, you will certainly not want any other brand to knowingly or unknowingly steal your brand’s identity. They might make their logo similar to yours and that can have deleterious effects on your customer base.
So, it becomes extremely crucial to get a trademark for logo. In this article, we will explain the procedure for securing one for your brand.
Related Article: How to Conduct a US Trademark Search
How to Start Registration of Trademark for Logo
Before, you should always start by conducting a comprehensive trademark search. A thorough trademark search will allow you to check if any similar logo already exists. For a local or national level brand, checking the USPTO databaseor the local state federal database is standard. You should never take this step lightly. This will determine whether you can directly file a trademark application or you’ll need to make changes to it.
In a situation where you find a similar trademark, you’ll have to tweak your design. The ultimate reason for this is that you can have multiple issues because of it. Not only does your application stand a chance of rejection but also you might get stuck in legal battles. Therefore, you must be thorough and methodical in your trademark search.
You can conduct this search on your own but a professional’s touch is always better.
Related Article: Trademark Monitoring: Why is it Indispensable for Business?
Trademark for Logo: Filing Procedure
After finalizing your design, you can start off with the trademark filing procedure.
The filing procedure with the USPTO involves using the Trademark Electronic Application System (TEAS) portal. This portal offers 2 filing procedures having different features. These 2 procedures are TEAS Plus and TEAS Standard. You can check their details and differences below:
- TEAS Plus. This filing option has more requirements up-front when you submit your initial application. Consequently, you need to pay a lower fee of $225 per class of goods/services.
- TEAS Standard. This filing option has fewer requirements up-front as compared to TEAS Plus. However, you will have to eventually fulfill all the application requirements. Also, you will have to pay a higher fee of $275 per class of goods/services.
Fig3. TEAS applications
Picture Courtesy: USPTO
Trademark for Logo: Key Points to Remember
You need to ensure that you provide an extensive amount of information. Make it a point to include every bit of information including contact information like name, address, and phone number. The filing process is direct but the more information the USPTO has, the quicker they will move your application. Also, these particulars play a key role in answering any questions that the USPTO has during the application process. However, you must keep the following points in check as well:
- Check the classification of the type of items that you will associate with the mark.
- Provide a replica of the mark. You can do so either in the form of a drawing or image.
- Ensure to give the Image of goods with the design present, if it is applicable.
- Provide a proper explanation as to why a trademark is necessary for your brand/organization
Ensure that you submit the necessary TEAS forms on time so that there is no delay in the registration.
Related Article: Trademark Registration Process with Additional Tips
How long does
the Registration of Trademark for Logo take?
Normally, you get your trademark for logo within 6 to 9 months from the date of filing. However, a lot depends on whether your trademark doesn’t infringe any existing marks and all your paperwork is in order. The smoother the process, the quicker you get the trademark.
Need Help with Trademarks? – TMReady
The image of your brand carries a lot of weight. You spend time and resources in promotions, recognition and making it synonymous with what your business stands for. You are already aware of the benefits of a trademark. But, before you apply for one, you must conduct a proper trademark search. You can do this yourself but a professional’s touch is always better.
TMReady is here to serve you with the widest and most flexible search options. Our methods involve using the best state-of-the-art technology. Among our services, we have Advanced AI search and Manual Search. TPSF also promises to provide you with the best results at affordable prices.
Check out our trademark search services to make an inquiry.