A trademark means any symbol, word, name, numerals or combination of things that graphically represents a brand. Also, there are many Trademark Registration Benefits by which one can increase their brand name and value. The main purpose of it is to distinguish the product of the company from other products. A good trademark is easy to speak and remember, despite that it must not lose its distinctive character and uniqueness . Moreover, the decision of a consumer approaching for purchasing any goods or hiring services is highly influenced by the brand value and reputation a brand name holds.
An Insight on Trademark Registration Benefits:
A trademark is almost anything as long as it makes easy for the consumers to identify it. A trademark registration gives the right to the applicant to use the mark and avoid someone else trying to seek benefit from it. It prevents others to use the mark without access. Some of the trademark registration benefits are:
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This is one of the most important trademark registration benefits. The owner enjoys exclusive rights over the trademark. The owner uses the mark for all the products falling under similar classes. Further, the owner can enjoy the sole rights of the trademark and can stop others from the unauthorized use of it. It gives the right to sue the unauthorized use of the trademark.
Builds trust and Goodwill:
The established quality of your product is known by everyone through the trademark. The trademark establishes trust and goodwill among the customers in the market. It helps in creating permanent customers who are loyal and always opt for the same brand.
It makes easy for customers to find your products. It makes your product and their identity different from that of the existing competitors and acts as an efficient commercial tool. The logo can communicate your vision, quality or unique characteristic of your company and any organization.
Recognition to Product’s Quality:
It gives recognition to the quality of the product. Customers attach the product’s quality with the brand name in the market as the quality of a particular brand. Hence, it helps in attracting new customers as they can differentiate the quality of a product by the logo/brand name.
Creation of Asset:
Registration of trademark creates an intangible asset i.e. Intellectual Property for an organization. A trademark is a right that one creates which one can sell or commercially contract. Also, the trademark is an intangible asset that gives the advantage to the organization.
Protection against infringement:
Protection against trademark infringement is one of the most important trademark registration benefits. No competitor or other people can use the trademark or logo after registration of the trademark. However, if one uses it without the approval of the owner of the trademark, the owner can get legal protection. So, it stops any other person from using the trademark of the trademark owner.
Protection for 10 Years at low cost:
Online Trademark registration at USPTO is done on a very low maintainability cost. Once you register the trademark you have to just pay the maintenance cost which is after 10 years of registering the trademark. It is cost-efficient and helps your company create a unique image.
Attract Human Resources:
Young minds aspire to join big brands as it acts as a magnet. It inspires the positive image of the organization and thus candidates attract them easily. This reduces the cost of hiring and related activities.
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Why Choose Us? – TMReady
There are some important trademark registration benefits today as a trademark plays a crucial role these days in the expansion of any business. TMReady provides clients with the world-class service of the trademark registration process in minimal time. You invest a lot in building your brand by creating logos and applying for trademarks. Before you put this effort, you need to make sure that it is in the right direction. At TMReady, we aim to let you focus on building the right brand through accurate and precise logos and symbols. Our team provides you with the most flexible and widest coverage at a lower price. TMReady makes sure of 100% satisfaction to our clients without compromising on the quality of work. To avail of our services, visit TMReady.