Legally? No, you don’t have to trademark your logo. Plenty of businesses get by without doing it. But practically? In many cases, it’s a very smart move. Trademarking gives you legal rights, protects your brand identity, and can save you from some very expensive headaches later. Whether you should file now depends on things like[…]
Can you believe that a smell can be someone’s intellectual property giving them exclusive rights to the scent? Did you know that you can own a sound, gesture or color? Well, it is true, but there are countless examples of unique trademarks (smells, sounds, shapes, and colors). This blog lists the 10 weirdest yet unique[…]
A right business name can make your brand the talk of the town, the same is possible if you choose a wrong one. You must have heard about companies like Adidas, IKEA, HP, Rolls Royce, and Revlon. Do you know the one thing that all these companies share in common? All of them are named[…]
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