How to perform a trademark search? If this is something you are wondering about then this article will be of immense use.
When you start planning a new brand, product, or company, it’s important to ensure that you have an unique name, or mark, so that you can effectively market your product and here comes the importance of performing a trademark search that can give you clear understanding about, if it is possible to own a mark.
Though, doing a trademark search varies depending on the intent of the searcher or the trademark search service providers, still there are certain ways those are universal and can be undertaken by people who are uninitiated. This article is aimed at underlining those common ways of performing a trademark search.
How to Perform a Trademark Search:
Conducting an informal Trademark Search:
One of the easiest way of doing a trademark search is by conducting it informally that can be done simply with any search engine like Google, Yahoo and others. The intent of the searcher in this search is not to determine whether you will be granted trademark protection for the mark or not rather the aim here is to generally to see how widely used the mark is.
Performing a “TESS” Search:
Trademark Electronic Search System search or “TESS” search allows searcher to search the USPTO’s vast record of registered trademarks in order to find those marks that may be similar to your mark. To conduct this trademark search head on to the USPTO’s website and enter your search query.
Create other TESS search terms and search it on the database:
When it comes to doing online database search keywords are something that can play an important role. A small variation in a keyword can alter the whole search result and thus it is important for searcher to create other search terms by using just a portion of your trademark, changing the order of the words, varying the spelling, adding quotation marks to find exact phrases and then performing trademark search.
Doing Trademark Search on Free Databases: When you intend to find more data and information, doing the search on plenty of other free trademark databases could help you achieve the result.
Doing Trademark Search on Paid Databases: While free databases can help you save some bucks it may not be worthy considering the long term consequences of trademark infringements. In such a situation doing trademark search on paid databases could be of immense importance.
Hiring Experienced Trademark Search Company to Perform the Search: Unlike individual searcher these experienced trademark search companies have access to additional trademark search resources that can give people more valuable insights. Since these companies are professional search service providers, they can analyze the available search data and offer you some insights those can’t be availed otherwise.
In a nutshell we can say that doing trademark search is something that requires deep understanding of trademark search databases and trademark regulatory norms.