In today’s competitive market, a brand name or logo is often a company’s most valuable asset. Yet, many businesses unknowingly step into legal trouble by adopting trademarks that are too similar to existing ones. This misstep is known as trademark infringement — a costly mistake that can lead to lawsuits, forced rebranding, and irreparable damage[…]
In trademark law, not all names are created equal. Some brands — like Nike®, Coca-Cola®, or Airbnb® — enjoy strong trademark protection because they are distinctive. Others sit at the opposite end of the spectrum: generic marks. A generic mark refers to words or phrases that are common names for products or services. Because they[…]
After trademarking motions and sounds, it is now time for scents or smell marks to get a unique trademark of their own. YES! While it sounds amazing to trademark a unique smell, the process is much more complicated. Let us see what olfactory marks are, why they are beneficial, and how to register them. Let[…]
If you use your iPhone to post about your business, design products, or communicate with customers, you’ve probably needed the ™ (Trademark) or ® (Registered Trademark) symbols at some point. These symbols show that a brand name, product name, or slogan is legally protected — or that you’re claiming rights to it. The good news?[…]
Success in business depends largely on sending the right message and cultivating a strong, memorable image. If your products or services get lost in the crowd, customers will struggle to recall your brand.This is largely because people tend to trust and prefer what feels familiar. As a result, companies invest millions of dollars into creating[…]
Choosing a new brand name is an important decision — and not one to take lightly. Before committing to a name or logo, it’s essential to confirm that it doesn’t infringe on any existing trademarks. That’s where a trademark knockout search comes in. Acting as an initial screening step, it helps you quickly identify potential[…]
Introduction to Vienna Classification Vienna code is an International classification system under the Vienna Agreement. Importance of Vienna Classification is immense as it systematically classifies the figurative elements of international trade marks. The trademark registration process begins with searching for any similar well-known trademark. An availability search using search engine for trade marks provide information[…]
Legally? No, you don’t have to trademark your logo. Plenty of businesses get by without doing it. But practically? In many cases, it’s a very smart move. Trademarking gives you legal rights, protects your brand identity, and can save you from some very expensive headaches later. Whether you should file now depends on things like[…]
Can you believe that a smell can be someone’s intellectual property giving them exclusive rights to the scent? Did you know that you can own a sound, gesture or color? Well, it is true, but there are countless examples of unique trademarks (smells, sounds, shapes, and colors). This blog lists the 10 weirdest yet unique[…]
A right business name can make your brand the talk of the town, the same is possible if you choose a wrong one. You must have heard about companies like Adidas, IKEA, HP, Rolls Royce, and Revlon. Do you know the one thing that all these companies share in common? All of them are named[…]
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