If you’ve ever seen a brand name, product label, or logo with a small “™” next to it, you’ve encountered the TM symbol—often called the TM logo. Many businesses add ™ to their branding to signal ownership, deter copycats, and communicate that a name or logo is meant to be used as a trademark. But[…]
Businesses often want trademarks that can evolve over time—changing dates, locations, series numbers, or product versions. This desire leads many to consider filing what are known as phantom marks. But in U.S. trademark law, phantom marks are one of the most common (and most frustrating) reasons for USPTO refusal. They appear simple, but they violate[…]
If you’ve come up with a unique business or product name, the next logical step is to protect it — but one of the most common questions new entrepreneurs ask is:“How much does it really cost to trademark a name?” The short answer? It depends.The cost of trademarking a name varies based on several factors[…]
In today’s competitive market, a brand name or logo is often a company’s most valuable asset. Yet, many businesses unknowingly step into legal trouble by adopting trademarks that are too similar to existing ones. This misstep is known as trademark infringement — a costly mistake that can lead to lawsuits, forced rebranding, and irreparable damage[…]
In trademark law, not all names are created equal. Some brands — like Nike®, Coca-Cola®, or Airbnb® — enjoy strong trademark protection because they are distinctive. Others sit at the opposite end of the spectrum: generic marks. A generic mark refers to words or phrases that are common names for products or services. Because they[…]
If you use your iPhone to post about your business, design products, or communicate with customers, you’ve probably needed the ™ (Trademark) or ® (Registered Trademark) symbols at some point. These symbols show that a brand name, product name, or slogan is legally protected — or that you’re claiming rights to it. The good news?[…]
The rapid development of artificial intelligence (AI) technologies has significantly impacted various industries, including intellectual property (IP). AI trademark search is becoming increasingly crucial in modern IP administration, revolutionizing the way trademark searches are conducted and offering enhanced efficiency and accuracy. This article will explore the role of artificial intelligence in trademark search, highlighting its[…]
For every business to prosper, it must establish brand awareness and recognition. With a distinct sign, logo, word, or combination of words that is legally registered, trademark serves as a unique identifier for a brand/product. At times, trademark legal issues, such as identical advertising, similar-sounding product names, and comparable goods and services might arise that[…]
What Is Brand Dilution and what can we learn from brand dilution examples? Brand dilution—also known as overextension of a brand—occurs when the value of a brand is diluted, usually due to launching products or services that are a departure from its central identity or mission. This frequently results when a firm quickly diversifies into[…]
Why Trademarks Matter in PPC ? Within digital marketing, Pay-Per-Click (PPC) advertising is an important driver of targeted traffic and brand visibility. Yet as the competition becomes fiercer, the legal framework regarding trademark use within PPC campaigns becomes more important. Using third party keywords in a misappropriating manner—be it within ad copy or as a[…]
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