For every business to prosper, it must establish brand awareness and recognition. With a distinct sign, logo, word, or combination of words that is legally registered, trademark serves as a unique identifier for a brand/product. At times, trademark legal issues, such as identical advertising, similar-sounding product names, and comparable goods and services might arise that[…]
What Is Brand Dilution and what can we learn from brand dilution examples? Brand dilution—also known as overextension of a brand—occurs when the value of a brand is diluted, usually due to launching products or services that are a departure from its central identity or mission. This frequently results when a firm quickly diversifies into[…]
Why Trademarks Matter in PPC ? Within digital marketing, Pay-Per-Click (PPC) advertising is an important driver of targeted traffic and brand visibility. Yet as the competition becomes fiercer, the legal framework regarding trademark use within PPC campaigns becomes more important. Using third party keywords in a misappropriating manner—be it within ad copy or as a[…]
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