Author: Dhon

What Is Brand Dilution and what can we learn from brand dilution examples? Brand dilution—also known as overextension of a brand—occurs when the value of a brand is diluted, usually due to launching products or services that are a departure from its central identity or mission. This frequently results when a firm quickly diversifies into[…]

Why Trademarks Matter in PPC ? Within digital marketing, Pay-Per-Click (PPC) advertising is an important driver of targeted traffic and brand visibility. Yet as the competition becomes fiercer, the legal framework regarding trademark use within PPC campaigns becomes more important. Using third party keywords in a misappropriating manner—be it within ad copy or as a[…]