Phantom Marks in Trademark Law: Definition, Examples, USPTO Rules & Alternatives (Comprehensive Guide)
Businesses often want trademarks that can evolve over time—changing dates, locations, series numbers, or product versions. This desire leads many to consider filing what are known as phantom marks. But in U.S. trademark law, phantom marks are one of the most common (and most frustrating) reasons for USPTO refusal. They appear simple, but they violate[…]