Day: June 13, 2025

For every business to prosper, it must establish brand awareness and recognition. With a distinct sign, logo, word, or combination of words that is legally registered, trademark serves as a unique identifier for a brand/product. At times, trademark legal issues, such as identical advertising, similar-sounding product names, and comparable goods and services might arise that[…]

What Is Brand Dilution and what can we learn from brand dilution examples? Brand dilution—also known as overextension of a brand—occurs when the value of a brand is diluted, usually due to launching products or services that are a departure from its central identity or mission. This frequently results when a firm quickly diversifies into[…]