Unlike screening U.S. TM search, the Full Search: US TM Searching service, is meant for those businesses that are looking for broad coverage like phonetic variations & language equivalents along with Near/Similar mark search.
This Full Search: US TM Searching package covers US Federal (Near/Similar Marks + Phonetic Variations + Language Equivalents) and Madrid (Near/Similar Marks + Phonetic Variations + Language Equivalents). Clients can use various add-ons with this package such as US States trademark search, Common Law trademark search, Canada and Mexico trademark search.
Sources that will be covered for Common Law Searches are:
- SEC filings and top Internet search engine results
- Business names & records
- Financial sources (like Hoovers, Dow Jones, Standard & Poor)
- Yellow pages
- Top newspapers
- Industry news
Some important facts to know while purchasing Full Search: US TM Searching package:
Why do we need to cover phonetic variations?
Phonetic variations are words that sound-alike creating the possibility of confusion between the two words (for example ‘UREKA’ and ‘EUREKA’). Phonetic equivalents are important because they indicate how an existing mark may be perceived by a consumer as, too similar to your proposed mark. If phonetically equivalent marks exist in the same industry there is a strong possibility of consumer confusion and the proposed mark may be rejected. Thus, it is important for businesses to search phonetic variations of their word or mark that they are going to use.
Why do we need to cover foreign/language equivalents?
Language may sometimes create confusion in case of trademark registrations. For example, the Doctrine of Foreign Equivalents is a rule applied in the United States trademark law requiring proposed marks in a foreign language be translated to determine whether they are confusingly similar to existing marks.
Simply put, the Full Search: US TM Searching tests if some consumers who are familiar with the foreign language will find the proposed mark confusing and thus we need to address this issue right at the beginning. A foreign equivalent trademark search enables business rule out any such possibility.