Difference Between AI and Manual Trademark Search

During Trademark searches, there are 4 aspects to consider. These are visual similarity, text similarity, phonetic similarity, and semantic similarity. AI provides very fast results because of its high processing power. Despite all the advancements in AI, it still has its limitations. AI cannot detect semantic similarities between marks. Two different words might essentially have the same meaning but it can go undetected.

However, humans understand the context better. We can distinguish between words and their intended meanings. So, a manual search yields a more thorough result, but it is very time-consuming.

Hence, the results provided by AI can be improved by manual involvement. Therefore, a manual search after advanced AI search is thorough and accurate.